“Sixty percent of the attendees in the A track meetings are doctors. Stack a group of the pre-registration kits for the March meeting by the exit door.” “Aisle 18 looks like the Sahara right now. Let's pull a coffee cart over there and see if we can drum up some interest.” “An unusual number of attendees left the ROI meetings before the end. We need to reevaluate either the topic or our choice of speakers for next year.” A planner can dream, right? Dream about the day when they can track ...

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