Nonprofit organizations all strive to be effective in how they communicate their messages, but getting people to register for events can still be a struggle. When it comes to e-mail campaigns, how often is often enough? At what point does a campaign shift from effective to annoying? There are two common models for sending event-registration invitations: LONG CYCLE: This entails sending multiple invitations over a long period of time (two to six weeks). SHORT CYCLE: This involves sending ...

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