The largest-ever European Incentive & Business Travel & Meetings Exhibition took place in Geneva, Switzerland May 12 to 14, with 2,400 exhibitors and 7,500 attendees from 108 countries. In the opening session, Piergiorgio Togni, general manager, Italian State Tourist Board, called for more accurate data representing the size of the international meetings market. Recent statistics from the World Tourism Organization cited an annual growth rate of 2.7 percent, larger than that of the ...

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