After years of development and testing, Data on Meetings & Events (DOME) is ready to roll out its event measurement system in January, according to Gary Grimmer, DOME chairman and chief executive officer of the Melbourne Convention & Visitors Bureau. The system tracks the hotels/room nights used by attendees during a convention (including those booked outside the block), as well as the airline/class of seat/flight segments booked by attendees. Armed with this data, convention ...

Register for Complete Access (Valid Email Required)

By registering on MeetingsNet now, you'll not only unlock thePrinter-friendly, you'll also gain access to exclusive premium content.

Already registered? here.