“We had grown the show as much as we ever would,” says Jack Cergol, chief staff executive of the Alexandria, Va.-based National Spa and Pool Institute. The group's annual two-and-a-half-day meeting was attracting 600 to 700 exhibitors and 12,000 to 15,000 delegates with a 300,000-square-foot show floor. But its growth had stalled because it focused too narrowly on pools and hot tubs. NSPI management wanted to cast a wider net to attract attendees and exhibitors from related industries, such ...

Register for Complete Access (Valid Email Required)

By registering on MeetingsNet now, you'll not only gain access to Printer-friendly, you'll get exclusive access to a large archive of premium content.

Already registered? here.