While e-commerce will increase by 1,000 percent in the next three years and travel has just surpassed computers as the top commodity sold on the Web, many meeting attendees are still uncomfortable with online registration. Among the most frequently voiced concerns are: Is the Web safe? What and where are the risks? How can I convince my attendees that it is safe to register online for a meeting? First, Why Use the Web at All? For the seller, the simple answer is: efficiency. The cost per ...

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