Promote Trade Shows. For an example of all-stops-out promotion on the Web, visit www.super-comm.com, site of Supercomm, a conference and trade show jointly owned and sponsored by the Telecommunications Industry Association (TIA) and the United States Telephone Association (USTA). The first thing a visitor notices is a legend at the top of the screen that says "Only five days, four hours, and 25 minutes left to register." Refresh the screen and the time changes, minute by minute. Registering ...

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