That was the question addressed during an engaging session at the International Association of Exhibitions and Events Mid Year Meeting in Boston—which was streamed live to a virtual audience. The two face-to-face/virtual hybrid sessions broadcast live from the Boston Convention and Exhibition Center on July 13 were the first for IAEE. (The other was called “Exhibition and Events Industry Makeover.”) Will hybrid events become commonplace? If so, are they good for the industry—and meeting ...

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