Forty percent of exhibitors use online social media to promote their exhibits, according to a new study by the Center for Exhibition Industry Research. Personal social networks, such as Facebook and LinkedIn, are the most popular online tools among exhibitors. Roughly 41 percent of survey respondents say they use these networks for promotional purposes, while 36 percent use videos, and 34 percent use blogs, according to the paper, entitled “Effective Methods of Visitor Promotion, Part II: ...

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