If you’re not drawing 20 percent new delegates to your association conference, “you’re regressing,” says Robin Lokerman, in a new paper that is part of the Expert Article series published by INCON, a partnership of worldwide professional congress organizers. Based in Singapore, Lokerman is CEO of the Institutional Division of MCI Group, an INCON member company. The new article offers 10 tips for conference marketing. “Planning and delivering a conference involves many thousands of hours, ...

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