Trade show organizers have a problem, said Mickey McManus, president and CEO of MAYA Design, to the more 180 people who gathered at the Washington, D.C., Convention Center last week for the Exhibition and Convention Executives Forum one-day program. The problem is that, “we don’t know how to decide what’s arbitrary and what’s important to attendees and exhibitors,” he said. A former exhibit designer and integrated marketing executive, McManus said that trade show organizers tend to be ...

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