Some significant shifts have occurred in the event landscape of the electronic entertainment industry this year as a mega show went mini and a new trade show sprouted. The industry’s mega-show, the Electronic Entertainment Expo or E3, has evolved into a more targeted, smaller event. Until this year, the event had been held at the Los Angeles Convention Center and was open to the public. It featured a large trade show where attendees could sample some of the newest games and products, and it ...

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