With the help of a generous sponsor, the National Apartment Association is using a new marketing tool to promote its annual conference this summer in Boston—radio ads. “It’s definitely not part of our normal campaign,” says Jeremy Figoten, vice president of meetings and expositions at NAA, Arlington, Va. But thanks to one of the conference sponsors, ARS Restoration Specialists, NAA is using the Boston airwaves to get the word out about its Education Conference and Exposition, June 28–30 at ...

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