For the many organizations that see sponsorships as a critical revenue stream, the news is good: Sponsor purse strings are loosening. Spending on sponsorships of association meetings and events increased 3.6 percent to $514 million in 2010 according to IEG, a Chicago-based sponsorship consulting company. Further, sponsorship dollars to festivals, fairs, and annual events, which includes for-profit trade shows, climbed 3.4 percent to $782 million in 2010. Overall, sponsorship spending in ...

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