Our events were good, but we wanted more for our attendees, our guests, and our organization. We wanted to take our events to another level. This demanding process required strategy, patience, and energy. It also required teamwork, brainstorming, and listening to others. Finally, it required balancing deadlines with philosophical conversation about the purpose of our events. The following steps assisted our events in moving from “good to great.” Name your event. A name ...

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