Adventures in luxury

Unicomm, which produces the Adventures in Travel Expo for vendors who specialize in adventure, is adding a "luxury component in two of its upcoming show markets for 2005 to serve high-end travel enthusiasts, business travelers, and industry professionals," according to a press release.

The Luxury Shows will take place in January 2005 in Chicago (January 7 - 9) and New York City (January 14 - 16) where they will be co-located with ATE, creating a marketplace for travel professionals, and luxury buyers and sellers, and elevating their knowledge of these two key travel categories.

While it sounds more aimed toward leisure consumers, if you’re in the area at the time, it sounds like a good way to learn about what’s out there for new incentive ideas--and hear what consumers have to say about them. There also will be some educational sessions for travel and meeting industry professionals.