According to some planners I've been e-chatting with, if association members are happy with their local chapter, they tend to be happy with the organization as a whole. So why, then, don't more associations play up the chapter aspect in their annual meetings?
PCMA tends to do a really good job with this, IMHO, though it's been a few years since I attended. But they had fun
Seems like everyone would benefit, especially if the chapter challenges were really fun and involving (if anyone has done anything interesting along these lines, please let me know. I'm looking for ideas we could use in a professional association I'm involved with!).