Here's an interesting publicity ploy: A Spanish hotel lets selected guest demolish it. I don't know why this idea appeals to me so much, but it does. From the article:
A few lucky people in need of a break from their stress got a chance at some unconventional therapy. A Spanish hotel chain planning renovations at one of its Madrid locations offered 30 "highly stressed out people" â€” selected by a team of psychologists â€” the chance to take up sledge hammers and battering rams and smash through its rooms Tuesday.
They get to come back in a few months and check out the newly refurbished digs, too. Hopefully sans sledgehammers, this time.