Today's guest post is by Jaki Baskow, CEO and president of Baskow and Associates.
Your attendees have to be at the morning general session. Make them feel excited to be there— not wishing they were back in bed. Try the following ideas for getting people talking, laughing, and paying attention:
1. Create a Cool Theme
I recently did a morning meeting in Las Vegas with a James Bond theme that played on the name “Diamonds Are Forever.” We used “Vegas Is Forever,” but you could also use your company name (“Baskow Is Forever”) or overall meeting theme (“Creativity Is Forever”). Stationed near the ballroom doors were10 secret-service-type men in black suits carrying silver briefcases and wearing earpieces, which immediately created a buzz.
While iconic James Bond music was playing, the men walked through the audience and got up on stage right before the CEO zip-lined across the room, and amidst a puff of smoke appeared center stage next to two “Bond girls.” (A stunt person did the real zip-lining, of course! But the audience was none the wiser.)
Keep it going: We continued the Bond theme throughout the week with a Casino Royale cocktail party, a Daniel Craig look-alike who came on stage and handed the CEO a briefcase, and more secret service men who handed out clues for attendees to win prizes.
2. Try On-Trend, and Low-Cost, Talent
I’ve used lots of talent from the hit TV show “America’s Got Talent.” These are acts that millions of Americans voted for, and they can start your sessions with power and energy. Here are a few example:
• 13-year-old child prodigy Jackie Evancho, who has already recorded four albums, made a PBS Special, and been on major talk shows.
• Fighting Gravity, a “blacklight dance group” from Season 5 that came in third. They will take your guests on a journey of the impossible with illusions that seem to defy the laws of physics.
• Recycled Percussion is a group of musicians who create an interactive experience with the audience. They take everyday items like buckets, power tools, ladders, and trashcans and use them as instruments.
• Bruce Block and Skippy the Talking Rabbit are way out of the usual box! Imagine a real rabbit that hops up on several stacked suitcases, puts his adorable bunny lips directly up to the microphone, and delivers a five-minute comedy routine that will have your audience in stitches.
• Rock Demarco bills himself as “the world’s fastest painter.” While upbeat music plays, Rock transforms blank canvases into masterpiece portraits of celebrities, dignitaries—or your own CEO, right in front of your eyes.
You don’t have to have the biggest names in entertainment for your meeting to be memorable. All of these acts are outstanding and yet affordable. Create the element of surprise, engage your clients, get them all talking. My clients can’t wait to see what we’re going to think of next. And you should be creating the same sense of anticipation for your audience.
Ask us! E-mail your entertainment questions anytime: firstname.lastname@example.org
Jaki Baskow has been CEO and owner of the full-service destination management company Baskow & Associatesin Las Vegas since 1976.