Special Events' annual event industry research study
is out, and the results show that while we're not back to wild extravagence, corporate events are starting to put a little sizzle back.
Thirty-eight percent say spending on corporate special events is up for 2004 — including 8 percent who say it's up more than 10 percent. A third of respondents report that 2004 spending is level with 2003, while only 19 percent are working with lower spending. That compares well to the 2003 industry survey, in which 34 percent were reporting decreased spending on special events.
I say, let the wild rumpus begin!