The recent announcement of a partnership between experience-marketing firm George P. Johnson and InExpo, a virtual events company, just reaffirms to me the growing importance of bringing experiential marketing into the online environment.
I'm putting this deal into my "ones to watch" file. Be interesting to see what kinds of events, virtual and real-life, these two companies come up with.
Video of Malcolm Lotzof, CEO of InXpo, discussing how marketers and corporate planners can get buy-in for virtual events
Video of Kenny Lauer, Director of Digital Technologies, George P. Johnson regarding the partnership