The Hawaii Tourism Authority just launched a new business information Web site, www.hawaiiworks.com, that the state's hospitality industry hopes will help promote it as a business and meetings destination. It provides information about meetings, conventions, and business development in the islands, including emerging industries like biotechnology and medical research.
HTA's Marketing Director Frank Haas, who spearheaded the project, explained in a press release, "Hawaii has traditionally been a leisure destination and, consequently, has a very strong leisure travel brand. To this extent, many people are unaware of the significant business activity that takes place here, including important meetings and conventions attended by executives from as close as California through the rest of the Mainland U.S. to other countries in Asia and Europe."
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