And here it is: BA to dole out biz-class seats as part of meetings initiative. From the article:
The carrier, with industry partners, will provide 100 Business Opportunity Grants to small U.S. companies (fewer than 500 employees) that have a valid need for international travel to grow their businesses.
The grants will provide 10 roundtrip business-class tickets wherever BA flies plus a hotel allowance at Courtyard by Marriott properties. There also is an allowance for cargo.
Thanks for supporting the business of meetings, BA!