This may sound like a no-brainer, but it's really not: Are you trying to disseminate information, or provide education, through your activities? Check out this post by Jeff Hurt. I was reminded of one of the final sessions at GAME on Tuesday, when Suzanne Murray, president of the Axdev Group broke us down into small groups to discuss our own experiences with international collaborative projects. Several people at the end said they really appreciated the chance to talk amongst themselves, and felt it was one of the best learning experiences of the conference (the rest was pretty much all lecture with Q&A).
Classic CME has mainly been lecture-based, which means it has mainly been for the dissemination of information. And that's just fine if that's what you want to do -- to be sure, there's more than enough info that needs to get put out there. But if you want to take it to the level of education as Jeff describes it, "leading others to bring out the potential from within" or move higher up on Moore's seven-level outcomes pyramid, activities are going to have to make some changes in format. And there will be resistance, because we are conditioned (docs more than most, perhaps) to be information gatherers, not learners, which take more effort as well as more involvement.
Anyway, I thought you might want to check out his post.