Well, yeah. In fact, if you haven't dipped into blogs, podcasts, wikis, and all the other tools out there to market your events, the time is yesterday to get started. Really. Check out this article from Chief Marketer for some examples of how companies and other organizations are using (here's another gem of information about using tech tools for marketing). And remember that it's not about the technology; it's all about your employees, your members, your attendees. How can you use all this stuff to help them do their jobs better? That's what it's all about. Just like that's what your meeting is all about. How could the two not go hand in hand?