According to travelwirenews, there’s a show in Sydney, Australia, that caters to the travel needs of gays and lesbians. Which is very smart marketing, given that "The gay market has more disposable income, and has a propensity for travel. There is a trend toward more diversified travel experiences, and thiscombined with discretionary income and a greater variety of optionsputs the "gay market" in a league of its own," according to Community Marketing. The market is conservatively estimated at $47 billion just in the U.S., or approximately 10 percent of the total U.S. market.
The Aussies are in good company in their attempts to tempt this niche:
"Tourism Québec has stepped forth to sponsor an ongoing "Visit Gay-Friendly Quebec" campaign to increase gay and lesbian arrivals to the province. This comprehensive promotion also involves the sponsorship of Air Canada and VIA Rail, as well as the participation of the tourist offices of Montréal and Québec City."
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