This must be Web week! Here’s another study, the Yesawich, Pepperdine, Brown & Russell/Yankelovich Partners 2004 National Travel Monitor looking at our ever-increasing online habit. Sixty-nine percent of business travelers are using the Web to plan their trip, a 14 percent jump from 2002.
So, what are they booking online? According to the study, over the past year:
- 80% went online to reserve hotel accommodations;
- 68% went online to book an airline reservation;
- 45% went online to arrange a car rental.
If you haven’t linked your registration Web site with your hotels, airlines, and car rental, I’d say the time has come to get those links on your site. They’re going to buy it all somewhere online—why not get in on the act?
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