There's an interesting interview with Billy Tauzin, president of Pharmaceutical Research and Manufacturers of America, in today's Boston Globe. A snip:
Among the things drug companies are doing, according to Tauzin:
Tauzin also said the group is finalizing a voluntary code of conduct for drug advertising. It would urge companies to openly discuss drug risks, target the right patients for specific treatments, and encourage patients to have conversations with doctors about prescribed drugs.
Good luck, guys. I really want to think that the industry will do the right thing, but I tend to agree with this quote from Jeannine Kenney, a Consumers Union senior policy analyst: ''As long as the goal of these ads is sales, there is simply no way that the industry can be relied upon to self-police."
(Thanks to Debra for the pointer!)