Jeffrey Brown of TradeShowBlues fame has come up with an interesting idea for a new service for the hospitality/planners world called Book4Today. Here's how he describes it on his blog, after a small rant about the American Academy of Family Physicians announcing that it just booked the Phoenix Convention Center for its 2017 convention:
To show our commitment to living in the
here and now, we're launching the Book4Today campaign.
This ongoing program may** include public service-like announcements for radio,
TV, print and eM... music festivals (Blues included) to promote the campaign and
encourage all in attendance (as well as those watching the DVD... to be
produced) to hurry-up and Book4Today. And then there's the
PR, blogs and podcasts... and everything will have an RSS feed (everything). The
goal for the Book4Today campaign will be to raise $1
billionin immediate bookings for struggling (or other) venues across the
country. Watch for a major announcement on Tradeshow Blues... (but get all
the advance warnings and indicators right here the Tradeshow
Watch for the launch of the Book4Today.com
website soon... but not quite yet.
Sounds pretty interesting--I'm keeping an eye out for it. But my question for Jeff is, don't you ever sleep?