So says Promo, in a report from the Motivation Show:
Cash is no longer the ultimate motivator. Thatâ€™s according to preliminary data from the Forum for People Performance Management and Measurement at Northwestern University, which found that non-cash awards would be more effective in all cases expect increasing sales.
The study found that non-cash awards programs would work better than cash in such cases as reinforcing organizational values and cultures, improving teamwork, increasing customer satisfaction and motivating specific behaviors among other programs. But cash reigned as a slight favorite in driving sales.