As someone who's looking forward to attending the Jimmy Buffett concert this Saturday at Great Woods (OK, its name now is "The Tweeter Center," but I can't write that with a straight face), I thought it was a nice touch when I received an e-mail today from the venue thanking me for my business. In part, it said:
Our guests always come first at the award-winning Tweeter Center for the Performing Arts. Thank you for the opportunity to host and share with you the power and magic of live entertainment.
Stock, but still nice. Then, in a box underneath, it continued:
So they care deeply about me, but not until I'm on site, I guess, since they don't provide any easy way to get in touch before then. Maybe I'm being overly sensitive, but it made me feel a tad unloved. Oh well, I'll get over it by the time we strap the fin to the roof of the car and don our grass skirts, but I wouldn't tell my attendees how much we will care about them at the meeting, and not give them a way to ask us questions now. Especially if we already had their money.