There are over 100,000 pharma sales reps in the U.S., according to Vmeals, LLC, an online meal ordering service for businesses. "Pharma reps have always used food as an integral tool in their sales arsenal," according to W. Carter Hoerr, marketing director of Vmeals. "The best time for reps to meet and talk with their busy physician customers is at lunchtime. Supplying food for the doctors and their staff allows them more face-to-face selling time."
