A study recently conducted by Cutting Edge Information finds that pharma is still skittish about measuring outcomes for the CME is supports. From a press release:
The study shows that only 24% of participating pharmaceutical companies track return on investment for their CME activities. Tracking CME performance does not have to interfere with the industry's altruistic investments in medical education events. For example, one profiled company conducts randomized control trials to test the impact of educational events on physician behaviors, including prescribing habits.
I got a copy of this report, and plan to write it up for the December issue of Medical Meetings. I haven't had time to delve into it in great detail yet, but there are some really interesting findings in there. If there's anything in particular you'd really like to know, please e-mail me or leave a remark in the comments below. I'm looking forward to this one!