The PR Newshound had some good post-hurricane PR tips that I hope some of the people who are sending me press releases would heed. Among them:
Regardless of how well-meaning your intentions, it's important that you understand the difference between acceptable publicity and that which makes a Publicity Hound look either ignorant, insensitive or greedy.
My favorite from her list of inappropriate PR:
--"Buy from me and I'll contribute" marketing messages from companies large and small. Even though you mean well, some of these offers smack of greed.