(Go ahead, try to say that headline three times fast). Yes, it truly is a priceless promo. I've seen a lot of destination videos, and never one remotely like this one. It's quirky and weird and a bit funny, and it makes me want to fall in love with Portland, to watch its storied solar panels rise, etc., etc. Keith Johnston said on his Event Industry Thoughts blog that it's good because it's different, and I tend to agree that, love it or hate it, it'll stick to your brain like a Foxwood's jingle. What do you think?
And would you dare to be different, I mean really different, in how you market your meeting, just as this city is in marketing itself? If so, I would love, absolutely love, to see how you do it.