Thinking differently about room service menus

I love it when someone takes something most of us give no thought to--say, room service menus--and give it some real attention. That's what Michael Chaffin does in this post on ways to jazz up room service menus. I like some of his suggestions, particularly posting it online with lots of photos and guest comments about the various selections. A commenter took it a bit further, saying,

How about we kill less trees, avoid the head ache of replacing the menus, and offer it via the television and on the Internet. Both of these solutions exist now and can be implemented with an interface to the POS (if the POS has the receiving end).

Brilliant! Why aren't we doing this?

What else should we stop taking for granted and put some thought into?