I love it when someone takes something most of us give no thought to--say, room service menus--and give it some real attention. That's what Michael Chaffin does in this post on ways to jazz up room service menus. I like some of his suggestions, particularly posting it online with lots of photos and guest comments about the various selections. A commenter took it a bit further, saying,
Brilliant! Why aren't we doing this?
What else should we stop taking for granted and put some thought into?