Michael Hart posts some interesting audience response system results from the opening session at TS2 earlier this week. He says:
He also relates that almost 60 percent of the anxious TS2 exhibitors said they were planning to scale back on trade shows if travel costs continue to rise, and 11 percent would quit exhibiting. Sobering numbers, to be sure, but I agree with Michael that it's not doing anyone a favor to try to sweep this kind of information under the rug, to put our fingers in our ears and yell, "la la la, I can't hear you." It may not be pretty, but it is what it is, and smartfolks are preparing now for potentially tougher times to come (while of course still hoping for the best, or at least better).