Maddie Grant explains how the microblogging tool called Twitter really ">came into its own at ASAE's Great Ideas conference. Not being able to attend myself this year, I have been following the Twitter stream, and have to agree that it's been pretty cool to watch (though I would much rather have been there!). Maddie explains:
She also talks about how they showed people in the session the Twitter search stream for #Ideas09, including all the people commenting on things related to the conference, not just that particular session. "I think there's lots of potential for energizing a conference using Twitter in a more strategic way, too, rather than have more noise than signal, so to speak," she says, "but just looking at this Twitter stream updating was illustrating in a very direct way that even if you are not using this personally or for your organization, it's all happening around you regardless."
Exactly. It is all happening around you, whether you're paying attention to it or not. But why on earth would you not want to pay attention to such a rich source of feedback? And join in the conversation?
update: Ben posts about how speakers can handle a Twittering audience.
update 2: More resources:
Good primer on Twittering and events (from @corbinball on Twitter)
Six Steps on Using Twitter for Events (includes ASAE's Great Idea conference as an example, and not always in a complimentary way)