It's interesting to see the different ways hoteliers and their CVB (sorry, I mean DMO -- having a hard time making the switch still) partners are marketing their wares in tight times.
On one end you have Northern Kentucky, which promotes the destination's lack of glitz and glam with this tagline: "You won't get the third degree when you choose Northern Kentucky." On the other end is this Lauderdale Lux promotion of Greater Ft. Lauderdale's high-end properties. Each is playing to its strengths, and both campaigns are pretty brilliant in their own ways.
(Thanks to Bill Geist's Zeitgeist, where I found both links in separate posts.)