A guest blog from Laurie-Shawn Borzovoy, executive
creative director for meetings and events at Maritz Canada in
Top 5 Mistakes Made in Meeting & Event Planning:
--The conventional approach to staging that places the audience in
rigid rows facing forward toward leadership is alienating, mind
numbing, and supports the old-school style of business -- "there's us
--Performances that offer packaged glitz and glamour, lacking
authentic personalized interaction, miss critical opportunities to
meet the most important objectives.
--Celebrities that are not personally aligned with the experience or
promise of your brand are better left to television, where they are
much less expensive to enjoy.
--Believing that your meeting or event is a moment in time unto
itself, ending with the departure of your attendees, assures that you
will not effectively leverage the larger investment made within your
--If a theme for your event does not ask to be extended beyond the
event, you are paying too much for it.