Move over pharma: Now that so many foods are making health claims, is it any surprise that organizations like the California Walnut Commission are getting into the healthcare education game? (Walnuts are supposed to contain Omega-3 fatty acids and other "good" fats.) CWC, for example, is supporting a curriculum at an Alabama hospital to teach nurse practitioners about healthy fats, according to this article.
With all the new regulation relating to what pharmaceutical companies can and can t do in relation to mm.meetingsnet.com and search for PhRMA Code, OIG Guidance, AdvaMed Code, and Standards for Commercial Support for articles on the regs), it seems it would just be a matter of time before food company sponsorships and speakers will come under fire as well.(go to
Or maybe not. According to the article, "The new approach to food marketing comes at a time when regulators are making it easier for companies to advertise health claims about their products." While they used to only be able to advertise their products health benefits if the FDA agreed there was conclusive evidence, as of last year FDA began to allow "qualified health claims" for products that just have limited and preliminary scientific evidence.
And it gets even more convoluted, says the article, with food companies working with pharma to bundle coupons for their products in with drug samples given to docs. And they re exhibiting at medical conferences now, too.
To receive a weekly blog update, e-mail Sue.