John Moore over at Brand Autopsy has been doing a "would you miss" series of posts that I've found to be fascinating, if a little scary. Like yesterday's entry: Would you miss Pizza Hut if it went out of business tomorrow? He adds:
Does Pizza Hut provide such a unique product and customer experience that we would be saddened if it didn’t exist? Does Pizza Hut treat its employees so astonishingly well that those workers would not be able to find another employer to treat them as well? Does Pizza Hut forge such unfailing emotional connections with its customers that they would fail to find another pizza joint that could forge just as strong an emotional bond?
Now replace "Pizza Hut" with the name of your organization, or even just your meeting. Now do you see why it's a little scary?