Cost-Cutting Is a Near-Constant task of meeting-planning staff. Almost from the beginning of each fiscal year, our collective fear that we won't “hit the numbers” or “make budget” is all-consuming, which can lead to some very ill-considered strategic judgments. The concern becomes particularly acute in the fourth quarter of the fiscal year, especially if the annual meeting or other major conference or trade show is scheduled during that 90-day period. It's a make-or-break time, in which ...

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