These days, speakers bureaus are getting lots of requests for presenters on the cheap. But industry veteran Diane Goodman of Goodman Speakers Bureau suggests that planners should focus instead on trying to get more for their money when working with speakers. ”Make better use of their time,” she suggests. For example, book a keynote presentation and then ask if the speaker will conduct a breakout session later in the day. Goodman sees financial services companies booking economists and ...

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