When Brett Barrowman was planning his upcoming program for 420 attendees in Monaco, a young qualifier gave him a suggestion for a post-conference offering: How about a Eurail Pass? “Our older qualifiers would never think of taking off with a backpack,” says Barrowman, vice president, director, conference and travel management, at American Fidelity Group in Oklahoma City. “They want to know, ‘Who's picking us up at the airport?’” There's your new challenge: Can you deliver an incentive ...

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