Cover Story When Jeff Wagner attends RCMA, his top priority is to build relationships with vendors. He does this on the expo floor, of course, but he finds that most of his connections take place during casual times—at meals, on the bus, in the hallways. “It's about establishing a relationship,” says Wagner, who works as servant in ministry, North American Mission Board-Southern Baptist Convention, Alpharetta, Ga. The networking isn't limited to dealings with vendors. Wagner, who has ...

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