Dealing with the media can be intimidating. But if you understand journalists' objectives, the fear disappears and you can recognize media management as an opportunity to tell your organization's story. Use this checklist to boost your confidence when dealing with the media. Getting to Know You When you first meet a reporter, find out as much as you can about what his/her needs are. Some like news releases, some don't. Many reporters don't mind your buying them coffee; others do. One of ...

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