Are you in charge of filling the seats at your events? Here's a checklist designed to help you increase your potential attendees' response rate. Marketing Tactics - Direct mail - Telemarketing - Online services - Advertising - Fax on demand - Direct marketing Increase Your Response (in descending order of importance) - Concentrate your mailing list on past attendees. - Use dramatic headlines in promotional materials. - Cultivate inquiries with follow-up phone calls. - Create an ...

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