IN 1996, ST. LOUIS-BASED MARITZ INC. organized an incentive program in Arizona during which two attendees died in a hot-air balloon crash. “That was a very traumatic incident,” says John Risberg, senior vice president, managing counsel, and chief administrative officer at Maritz. “Obviously, an event like that crystallizes things, brings them into sharper relief. It causes you to take a critical look at and review your program.” In particular, Risberg says, Maritz has placed renewed ...

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