IMAGINE PUTTING ON a small meeting without writing a check. Organizations that use barter to secure meeting space have found that it's simple to use, efficient, and especially suited for small meetings. “With small meetings, you could virtually pay for the entire event [through barter],” says Tom McDowell, executive director of the National Association of Trade Exchanges, Mentor, Ohio. Barter — the process of trading goods and services for other assets — is big business, generating more ...

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